The primary Audience I am targeting is girls/women going through hard times and need a boost of confidence. For example, maybe they just went through a break-up. When deciding the shape of the packaging, I took into account how tissues can be folded in many different ways. Moving forward with form, I decided to go for a diamond shape. With that shape in mind, I wanted to go for a Marilyn Monroe-style tissue box, focusing on pink and blue colors.
My Secondary Audience is a girl/woman who are just looking around target or dollar store and shopping without a single purpose who just really likes the look of the tissue box. I created the tissue box to be out of the ordinary and cute to keep on someone’s desk.