Petaluma Social Sustainability Report 2022

B Corp Certification is a designation that a business is meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials. Petaluma is a sustainable dog nutrition brand with an ambitious goal to challenge the pet food industry’s reliance on animal agriculture and win over customers with minimally processed, organic plant-based pet food formulated by veterinarians. Based on the B Impact assessment, Petaluma earned an overall score of 105.6. The median score for ordinary businesses who complete the assessment is currently 50.9.

Primary Audience

Individuals who are researching dog or dog food, someone who is involved an environmental cause, or individuals who are Veterinarians or Vet Techs. 

Secondary Audience

Individuals who own a dog and care about their dog’s health/nutrition and/or the environment.

Associative Word List

Definitions

Oven-baked

(of food or a diet) consisting largely or solely of vegetables, grains, pulses, or other foods derived from plants, rather than animal products.

Plant-based

(of food or a diet) consisting largely or solely of vegetables, grains, pulses, or other foods derived from plants, rather than animal products.

Organic

(of food or farming methods) produced or involving production without the use of chemical fertilizers, pesticides, or other artificial agents.

Nutritious

nourishing; efficient as food.

Kibble

coarsely ground meal or grain typically used as animal feed especially : small, dry pellets of processed food for pets (such as dogs and cats).

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Type Studies